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100 Percent

"100%" is condition beyond reasons. Not the scheduled or harmonized world, but the world where we live is filled with the logically un-analyzable mysterious factors beyond the range of expression with words and numerical value. Also, in everyday life, when drinking tea using some warped and distorted china, we feel that it is something tasteful. And when a woman wears a kimono, we feel as if her talk and behavior naturally becomes ladylike. Like this, human has been receiving influences more than imagination by such a groundless feeling which naturally exists daily. Such things may have some power to change the quality of life. The things which "100%" want to value are not “right and wrong” or “win or lose.” We will find the irreplaceable sense of values which evokes the rich feeling and emotion of which human originally has, and wish to enjoy, sharing it with everybody. Therefore, not someone’s demand, but having an adventurous spirit and an inquiring mind freely, we want to begin the production without easy deception, gazing at things calmly. We want to offer the place for existence of original natural power like a flower which springs up from the crevice between concretes.
  • Ichijo Towel - Brown

    The towel was crafted in Ehime Prefecture, which is known for its high-quality towels. The towel is the size of one tatami and can be used in all places for all seasons. It can also be used as interior accents.

    Material:100% Cotton
    Made in:Japan

    2 items left in stock.

    $107.00 /

    Ichijo Towel - Brown

    Ichijo Towel - BrownIchijo Towel - BrownIchijo Towel - Brown