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100 Percent

"100%" is condition beyond reasons. Not the scheduled or harmonized world, but the world where we live is filled with the logically un-analyzable mysterious factors beyond the range of expression with words and numerical value. Also, in everyday life, when drinking tea using some warped and distorted china, we feel that it is something tasteful. And when a woman wears a kimono, we feel as if her talk and behavior naturally becomes ladylike. Like this, human has been receiving influences more than imagination by such a groundless feeling which naturally exists daily. Such things may have some power to change the quality of life. The things which "100%" want to value are not “right and wrong” or “win or lose.” We will find the irreplaceable sense of values which evokes the rich feeling and emotion of which human originally has, and wish to enjoy, sharing it with everybody. Therefore, not someone’s demand, but having an adventurous spirit and an inquiring mind freely, we want to begin the production without easy deception, gazing at things calmly. We want to offer the place for existence of original natural power like a flower which springs up from the crevice between concretes.
  • Cold Sense Towel - White

    -°C MINUS DEGREE Cold Sense Towel White

    The material used for the face of the towel is 100% cotton pile from Imabari, a company that is famous for its high-quality towels. The back side of the towel uses "Zero Cool," a material produced by NEMOURS Co., LTD. which gives a cold sensation.

    It is cool to the touch even when it is dry, but when moistened with water, the cold sensation will be much distinct.

    Even when the lining becomes warm, the coolness will return simply by flapping the towel in the wind.

    Please use this towel in hot season or during sport activities.

    Size: 23x23cm

    Top side: 100% cotton
    Under side: 50% Polyethylene, 50% Polyester

    8 items left in stock.

    $18.00 /

    Cold Sense Towel - White

    Cold Sense Towel - WhiteCold Sense Towel - WhiteCold Sense Towel - White